What are affiliate networks?
A network lists many merchant programmes under one dashboard. You join once, then apply to brands on that platform. Direct programmes skip that layer: you apply on the brand’s own site and they pay you.
The network provides three core services:
- Tracking—cookie-based click and conversion attribution so neither party disputes earnings.
- Creative pool—banners, product feeds, text-link libraries, and deep-links ready for embedding.
- Consolidated payouts—a single monthly invoice covers dozens of merchants rather than dozens of separate payments.
- 1Publisher clicks your affiliate link
- 2Network drops a tracking cookie
- 3Visitor completes action on merchant site
- 4Network records conversion and credits publisher
- 5Monthly payout from network to publisher
Affiliate Networks vs Direct (In-House) Programmes
Not every brand wants a middleman. Some run their own affiliate software (e.g. Refersion, Impact alternatives, in-house tracking) and recruit publishers directly via email or outreach. Here are the trade-offs:
| Factor | Network | Direct |
|---|---|---|
| Payout speed | Net-30 / Net-45 | Varies (often faster) |
| Reporting depth | Consolidated across programmes | Limited to that brand only |
| Commission rates | Standardised by network | Often higher (no network cut) |
| Approval process | Auto-approve or quick review | Manual evaluation required |
| Creative variety | Broad pool | Brand-specific only |
Major Networks Compared
Awin
One of the oldest and largest networks globally, Awin connects publishers with brands spanning e-commerce, finance, travel, and SaaS. Expect solid tracking tools, API access for data exports, and weekly or bi-weekly payouts once you hit threshold limits. ShareASale closed in October 2025; join Awin for that catalogue rather than a separate ShareASale account.
Impact (Impact.com)
Impact leans heavily into partnerships beyond affiliate—sponsorships, co-marketing, and influencer integrations sit alongside traditional commission tracking. Its dashboard is polished and its brand roster skews mid-to-large enterprise. Ideal if you want a modern UI and multi-channel partnership management.
CJ (Commission Junction)
CJ has been around since the late-90s and remains a go-to for retail, fashion, and subscription brands. While the interface feels dated compared to newer entrants, its sheer catalogue size and long-track history make it useful for competitive niches. Payout is typically monthly via PayPal or direct deposit.
PartnerStack
Focused almost exclusively on B2B SaaS programmes. If your content targets software buyers—whether small businesses or enterprises—PartnerStack is worth exploring. Typical commissions range from 20 % recurring revenue to fixed CPA bounties per qualified signup.
When Should You Prefer Direct?
Sometimes going direct beats the network route—especially when:
- The merchant offers a higher rate than the network version (common with SaaS).
- You want faster payouts or more flexible payment methods.
- The programme includes exclusive creatives or early access to product launches.
- You value direct communication with the affiliate manager for custom deals.
Programme vs network vs Direct
Who you apply to, and who pays you.